Yellow pages has long been the go-to resource for connecting people and businesses. Having been around for so long (founded in 1886 in the USA before expanding to Canada in 1908), transitioning from a print platform to digital is met with challenges even to a established company.
We’ve used Bastien & Scapin’s ergonomic cognitive criterias to address the most pressing areas of opportunity regarding Yellow Pages Canada’s online presence, both for their website and mobile application.
View full UX audit for this site
With a company of this size, it’s important that subsidiary brands share common design features to present the user with visual consistency. We focused a good amount of our audit on these subsidiaries as well as their conceptual harmony with the main site and phone application.
Daunting does not mean impossible - using these cognitive criterias, we can help company sites to better reflect their brand goals and respond more effectively to user needs.
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