In 2018, the important role of UX or user experience is usually well understood. Whether it be at the conception level or for evaluation purposes, we are all aware that great UX will lead your far. You probably know that in order to offer a product, a service or an experience that will satisfy your customer, you must respect a few usability principles and design rules that acknowledge your users’ needs. Continuous improvement and experience optimization must rely on scientific knowledge.
The most renowned methods include user feedback evaluation, as well as customer and user surveys. Customer support and service department then become precious information sources.
However, what should be the overriding method is the evaluation phase, despite the fact it is often being underestimated by development teams. This phase is for taking the time to consider what’s been done in order to build for the future. Professionals must conduct a thorough investigation of a project, of its forces and weaknesses, to then discuss about the team’s ability to deliver prioritized upgrades.
Here at Capian, we believe that scientific principles and a solid method are fundamental to the best UX professionals’ projects. Science and thoroughness are the backbone of every project we undertake on an everyday basis.
Since those principles and methods are being more and more taught to future UX professionals, as well as to students in other digital fields, we are not surprised to see loads of books and different types of resources about the discipline appear. Even though we have a lot of experience, we ourselves are always seeking to learn more and develop our knowledge. At the end of the day, we want to deliver our best expertise.
In our opinion, the most complete and formative franchophone book has to be “Méthodes de design UX” (UX Design Methods) by Carine Lallemand and Guillaume Gronier, whom we’ve had the chance to interview in the past. Carine and Guillaume both are specialists of ergonomics of interface, and of conception and evaluation of user experience. They are involved in their professional life, taking part of the FLUPA association (franchophone association of user experience professionals), which is a chapter of the User Experience Professionals Association (UxPA). Having gained an impressive amount of knowledge, Carine and Guillaume take pleasure in sharing all of that information in their book "Méthodes de design UX".
In the book, which was released at the end of 2015, Carine and Guillaume gather most of the theories and methods which are essential to students, professors or professionals working in the field of UX. Applying these principles and methods guarantees you’ll be able to develop products and service offers that address your users’ needs. Since it is such a complete resource, it’s not a surprise that "Méthodes de design UX" is taught in the best business and design schools around the world. This book is course material to renowned establishments such as: HEC Montréal, the École de polytechnique de Montréal, Schoolab, ENSC in Bordeaux as well as the École normale supérieure in Paris.
Since Carine and Guillaume’s book groups most of the best tools and methods regarding UX evaluation and conception, you can be sure to find the Capian app mentioned within these pages. To this day, Capian is the only tool made for interface evaluation that can be used by professionals in the digital and UX field. As the founders of Capian, we are very proud of this reference. You can find the tool in the section which introduces essential tools for UX experts.
As you might know by now, Capian is an all-in-one tool for the review and annotation of interfaces. Capian allows you to capture, annotate and exchange communications in order to conduct analysis of web pages. Following included guidelines, the evaluator can conduct an audit and easily create a report that he can share to stakeholders. Other members of its team, as well as clients, can add comments, images and annotations. This procedure allows team to exchange on the priorities and the work to be done.
Capian makes work easier for UX professionals as it offers THE best method; multiples functionalities for UX audit and interface evaluation are reunited in one easy to use tool. Following the feedback from many of our clients, using Capian can reduce long, non-productive and heavy emails by up to 30%. You could also save up to 70% of your time, and be allowed to focus on the core of your work, instead of unnecessary handling. Another advantage of using Capian is that meetings with members of your team and with clients can be cut by 40%, since feedback can already be listed and prioritised.
If you must work with clients that are less familiar with technology, note that Capian is easy to use, allowing them to quickly learn the app so they can follow up on your work. You will be able to achieve your mandate efficiently. Blind explanations over the phone: done. Farewell to those arguments about who did what. Never again will you have to decipher one of those never ending emails, that you end-up having to print since they are impossible to read. Capian was made for a smooth working experience based on collaboration. Say hello to better productivity, harmony, joy and the well being of your colleagues and clients. With Capian, the satisfaction of achieving a great projects is right around the corner.
For all of those reasons, we are happy to see the mention of our app in "Méthodes de design UX", which we think is a must-read for all you UX passionates. Here at Capian, we believe in our software, and we know it must be the best solution that will make your life easier and help you achieve the best products and services for your clients. Capian can help you save time, focus, back and forth exchanges, and money, whether it be for yourself or your clients. In turn, Capian makes for better relationships between team members and their clients.
The recognition of our tool by two important figures of our industry makes us proud and gives us confidence for the future of Capian. Knowing that two specialists such as Carine and Guillaume appreciate Capian, we believe it’s another good reason to try the app, and maybe adopt it in the long run!