Example of a quick UX audit: IDC

By Laure Gabrielle Chatenet

Website context

Recognized as a leader in high quality skincare products, Integral Dermo Correction, better known as IDC, specializes in rejuvenating and anti-aging serums specially created by Dr. Dupont Ph.D.

It’s obvious that thorough research and endless care has been placed into the creation of IDC products; this audit will address some of the areas of opportunity that can help the website better reflect the product and meet client needs.

Example of a quick UX audit: IDC View full UX audit for this site

Methodology

Our audit list some corrections that could be made to better reflect the quality of the products and the brand leader position. The audit, built with Capian using Bastien & Scapin’s ergonomic criteria, identified some quick wins that could help better convert visitors into customers and have a better social media presence.

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